SCORE
Google Analytics Foundations: Setup, Navigation and Tracking
Google Analytics is a powerful tool for understanding how your website performs, but many small business owners never use it because it feels overwhelming or was never set up correctly. Without the right foundation, it’s challenging to trust your data or determine the best course of action.
In this webinar, you’ll learn how Google Analytics works in a practical business context and walk through the setup process step by step. You’ll leave knowing exactly what Google Analytics tracks, how it supports smarter decisions, and how to confidently navigate the platform so you can start using your data right away.
Google Analytics Reports That Matter: Traffic, Engagement and Performance
Once Google Analytics is set up, the real value comes from knowing where to look and how to use the data. Many small business owners collect data but aren’t sure which reports actually help them improve results.
In this webinar, our expert will show you how to read the most important Google Analytics reports and explain what the numbers mean for your business. You’ll learn how to identify where visitors come from, which content performs best, and how to ensure your data is accurate so you can make confident, data-driven decisions.
Business Strategy on a Budget: Avoid Costly Mistakes Early
When you’re starting a business on a small budget, every decision matters. That doesn’t mean thinking small; it means thinking strategically. Many new businesses struggle not because they lack good ideas or hard work, but because decisions are made without a clear framework for how the business should operate, generate revenue, and grow.
In this webinar, our expert presenter will show you how to build a clear business strategy when resources are limited. You’ll learn how to make smarter decisions from the start, align revenue and customer outreach, and use simple analysis to guide your choices with confidence. You’ll also see how a strong strategy can help position your business for future funding.
The Small Business Website Essentials: Attract, Engage and Convert
Are visitors landing on your site and leaving right away? Every lost visitor is a missed opportunity that can add up fast. The problem isn’t a lack of interest in your product or service, but that your website is missing the fundamental elements every website needs to build trust, drive conversions, and support SEO performance.
In this webinar, our marketing expert Tim Contado will show you what your website needs to attract visitors, earn trust, and convert interest into sales. You’ll learn practical steps to improve your site’s structure, messaging, and calls-to-action.
By the end, you will have clear and actionable steps to make quick website improvements that work.
2026 Hottest Business Ideas, Trends & Markets
Are you planning to start a business in 2026 or expand your current company? Don't get left behind! Understanding the latest business trends, ideas, and markets is essential to staying competitive.
In this webinar, you will explore the latest business trends, startup ideas, and shifting consumer behaviors. Our expert presenter will share practical insights on how small businesses can adapt, innovate, and position their products and services to meet the needs of today's and tomorrow's customers.
SCORE Business Resources:
12-Month Profit and Loss Project Template
Download the template by clicking here!
Track your revenue and expenses so you can forecast your profits and losses for the next 12 months
Will examine revenue, cost of sales, gross and net profit, operating expenses, industry averages, and taxes.
Quick Start Marketing Plan Tool
Click here to build your own marketing plan using SCORE's Quick Start Marketing Plan Tool
Will help you compile a range of actions and solutions that you can tailor to your business
Coordinated marketing plan will increase your chances of success by strongly positioning your business and its products and services in the marketplace
20-30 minute process.
SCORE hosts free, LIVE webinars every week on small business tips and strategies
Instagram Marketing for Your Business: Strategies for Promoting and Growing Your Brand
Prerecorded Webinar - One Hour
In this webinar, you will learn how to leverage Instagram's powerful platform to market and grow your business. We will explore the four key content formats on Instagram and show you how each can be strategically used to reach different audience segments and achieve specific marketing goals.
Our social media marketing expert will guide you through proven strategies for creating engaging content, optimizing your profile, and actively connecting with potential customers to drive meaningful business results.
Save Thousands with Smart Bookkeeping – Profit & Loss Statements, Balance Sheets, and More Explained
Prerecorded Webinar - One Hour
Bookkeeping isn’t just about keeping your records organized—it's a powerful tool that can save you thousands each year. By mastering the basics, you’ll gain the financial clarity to make smarter decisions, simplify tax season, and set your business up for long-term success.
In this webinar, bookkeeping expert Phyllis Johnson will walk you through practical bookkeeping steps every small business owner should know. You’ll learn how to create profit and loss statements, balance sheets, and other essential reports, along with tips to streamline your process and avoid costly mistakes.
How To Create A Marketing Plan For Your Small Business
Prerecorded Webinar - 90 minutes
In this webinar, you will learn how to create a marketing plan that aligns your business goals with your marketing activities. We will discuss how an effective marketing plan ensures that your marketing efforts work towards a common objective and helps you allocate resources efficiently.
Our expert presenter will guide you through each step of developing a marketing plan designed to help you reach your target market, build brand awareness, and grow your business.