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  • Serenella - Nantucket


    Clothing & Accessories

    About Us

    Serenella (the lilac flower in Italian) is the creation of Ines Capelli, its original owner, who opened the store in 1980. It was a time when fashion was exciting, but the retail environment, especially in Boston, was not. Serenella was the first specialty store to approach fashion in a highly edited and focused way.

    Relying on her heritage and knowledge of the Italian fashion world, Ms. Capelli consistently selected the best of the best from a list of new designers who eventually became worldwide fashion successes. Names such as Dolce & Gabbana, Moschino, Narciso Rodriguez and many others, were first featured at Serenella in boston. In 2003, Leslie Shupe Ines Capelli's longtime assistant, bought the store from Ms. Capelli. A Boston native, Ms. Shupe has continued Ms. Capelli's tradition of traveling the world to seek out the best of the best from new and established fashion talent that define fashion and style internationally. Ms. Shupe also expended Serenella as a fashion