Webinar with FreeStyle Strategy, Cause-Marketing: Doing Well and Doing Good

Join the Nantucket Chamber of Commerce and FreeStyle Strategy on Thursday, June 11 at 10:00am for a webinar on Cause-Marketing: Doing Well and Doing Good. Our speaker Melissa Radin Goldstone, a pioneer in cause marketing and social impact strategist, will unpack cause-marketing. Participants will learn what cause marketing is, how it evolved, and how cause-marketing can help drive sales for businesses and raise funds and awareness for nonprofits. Melissa will highlight some best-in-class examples from powerhouse purpose-driven brands and share criteria that companies can use to select social issues and explain how nonprofits can better position themselves to attract corporate support. 

Speaker: Melissa Radin Goldstone
Melissa is a twenty-five-year+ veteran of the cause branding field with a broad agency background in consumer marketing communications. With public relations as her launchpad, she was an early player in the cause space in the early 90s as one of the first members in Boston-based Cone Communications’ Cause group. Melissa then served as Principal at PowerPact, a consumer promotion agency, where she spent 10 years as the senior strategist growing and leading its cause practice.

Melissa has provided general and cause marketing, positioning, branding, sales promotions, public/private partnerships, fundraising, and public relations counsel to a wide range of consumer brands and leading nonprofit organizations. She has worked with CNN, Home Depot, Land O’Lakes, Mattel, Motts, NBC, P&G, Timberland, sanofi-aventis, and Yoplait, among others.  On the nonprofit side she has also worked with American Diabetes Association, America on the Move, 4-H, Epilepsy Foundation, Juvenile Diabetes Research Foundation, March of Dimes, Moffitt Cancer Center, Susan G. Komen, Safe Kids Worldwide, STOMP Out Bullying and Vital Voices.

Melissa is always learning and asking great questions. She earned her MBA at Babson College and every day feeds her voracious appetite for consumer, cause, and pop culture information. However, the true secret to her success and drive is the inspiration that comes from raising her family of three girls, two dogs, and two cats.