NICC Presents Education Workshop on Building Your Business Like a Relevant Brand with Marc Goldberg - Author, Marketing Professional & SCORE Mentor

Join the Nantucket Chamber via Zoom Meeting on Tuesday, January 18 at 9:00 am for an Education Workshop on Building Your Business Like a Relevant Brand with author, marketing professional and SCORE mentor, Marc Goldberg.

What is your brand and how do you stand out in a sea of other businesses? If you don't have a clearly defined point of difference on which to build your brand then you'll find it tough to succeed. This Education Workshop will focus on how to identify and define the point of difference and then how to translate that into brand statement. Participants will leave with the tools needed to create a differentiated brand positioning that will resonate with your target consumer.

Speaker:

Marc Goldberg - Author, Marketing Professional & SCORE Mentor

During the past four decades, Marc has worked in all facets of marketing, manufacturing and General Management. The company he founded in 1985, Marketech360 specialized in exhibitor staff training and measuring results at trade show events.

Marc is a published blogger and author of Small Doesn't Mean Second Rate - a reference workbook for the 400 square foot exhibitor and Exhibiting in Mexico. He developed the first software for measuring exhibit performance - Measurement Made Easy V4 and published Strategic Trade Show Success in 2018. With his background in strategic planning, start-ups, go-to-market and promotions strategies, he's helped countless entrepreneurs and owners achieve their business goals. In addition to these ventures, Marc is a SCORE mentor.

SCORE is an extended network of free volunteers who offer guidance to small businesses, new business start-ups, businesses wanting to grow, nonprofit strategic planning and board development. They offer a variety of workshops to help your business and opportunities to connect one-on-one with a mentor, all at no cost. Through SCORE, Marc helps clients develop sales, marketing and business strategies to launch and grow their small business.